Work, Lead & Communicate Successfully with Koreans

08.03.2018 | 13:00
- 18:00
KGCCI conference room (7th Fl.)


Seong-Eun Cho
Email: secho(at)

Target: Germans & Foreign Nationals Working & Living in Korea



Date & time: Thursday, 8th March 2018 (13:00 - 18:00)
Location: KGCCI conference room (7th Fl.)

Language: English
Session fee:  KRW 700,000 + VAT
Materials: presentation slides & participants’ real-life cases

Registration: please visit our website until 5th March 2018.

* This registration is a binding commitment; no cancellation after 5th March 2018. Thereafter cancellations or no-shows will be charged.


Comprehensive understanding of how to interact with Koreans _ Gaining the operating manual for global organizations

Session Description

Part I (120min.) _ Understanding Korea & Koreans

Goals of the Session:

- Understand Korean psychological ideologies & main influences shaping the Korean mindset, behavior and ways of communication.

- Understand culture & sub-culture; group consciousness & unconsciousness


I. Define Culture, Cultural Essence & Universality

II. Five Main Cultural Forces Shaping Korean Mind

III. A Glimpse into Contemporary Korean Society


Part II (150min.) _ Working & Leading Effectively at Global Companies in Korea 

Goals of the Session: 

- Understand how to guide self in leading and communicating with Korean employees 

- Catch a sight of Korean culture manifested in global organizations

- Obtain independent ability to successfully build an effective organizational culture


I. Defining Global Direction & Universal Reason

II. Reflection on the Current Leadership & Communication (issues & challenges)

III. Analyze Actual Situations at Global Companies and Search for Applicable Solutions

IV. Reflect upon the Korean and German Work Approach

V. Korean Values in the Age of Globalization



Unwha Choi-Founder/CEO MindsGroup

Unwha Choi is a consultant and trainer in organizational change management and cross-cultural communication. Her extensive experience for over a decade in various industries and business fields provide a unique background and insight to leaders and employees working in global corporations. Unwha spent her growing years following her father’s career in Panama, Norway, UK and U.S.A. and graduated from Yonsei University and Graziadio School of Business and Management, Pepperdine University. After living and working in the U.S. she returned to Korea and found MindsGroup in 2000. Unwha’s mission as a consultant and trainer is to be a communicator.

For inquiries regarding registration and parking:
Ms. Seong-Eun Cho / / Tel.: 02-3780-4665