| Arbeitserfahrung | WILO SE, Busan, South Korea (Sep 2017 – May 2025) Global manufacturer of pumps and pumps systems
Business Development & Market Intelligence Analyst (May 2022 – May 2025)
Key responsibilities • Wilo Group Market Manager for pump applications in building services residential & commercial and focal point for all related topics (e.g. market assessments, strategic recommendations, portfolio analysis) • Published bi-annual global and regional Market Intelligence reports, providing insights on trends, competitive landscapes, market projections and strategic business opportunities • Developed and maintained Wilo’s PUMA (Pump Market Assessment) model, projecting global market shares and growth by country up to 2050 • Conducted 60+ annual support activities for internal stakeholders worldwide, delivering insights and recommendations for strategic decision-making • Facilitated Go-to-Market workshops in multiple countries, aligning local strategy with country managers, sales and business development
Strategic Projects & Initiatives • Played a key role in the successful execution of the Corporate Group Strategy Ambition 2030 by providing strategic input on sustainability, emission reduction, renewable energy, smart cities and global partnerships • Supported inorganic growth efforts including target screening and due diligence for M&A opportunities. • Market & competitor assessment and formulation of Wilo’s strategic global growth opportunities: e.g. hydrogen, electric vehicles, defense industry, smart farming, mining, water treatment applications
Product Manager – Water Supply, Drainage & Sewage, Emerging Markets (Sept 2017 – Apr 2022)
Key responsibilities • Ownership for 2 product portfolios in water supply and drainage & sewage with €12MM and €33MM revenue • Drove the development of the 5-year product and solution roadmap by performing comprehensive worldwide market data analysis, focusing on applications, competitive landscapes and key industry trends • Led the entire development project lifecycle from initial evaluation to market launch • Improved product profitability and streamlined complexity through product portfolio harmonization and the reduction of negative EBIT • Delivered regional training programs for sales teams on product features and application-specific benefits • Emerging Market Sales Area meetings in India and Dubai/UAE with regional CEO and country managers
Strategic Projects & Initiatives • Initiation, development and launch of new dewatering pump generating €4MM annual sales revenue • Numerous product improvement projects including new motor, 60Hz extension, system integration, packaging • Initiated global project for pool pumps in cooperation with Sales, Procurement and Business Development
KORLOY INC., Seoul, South Korea (Jan 2015 – Aug 2017) Korean carbide cutting tool manufacturer
Overseas Sales Manager
Key responsibilities • In charge of Canadian market by managing Korloy’s OEM partner with an annual sales result of $0.7MM • Member of KORLOY EUROPE branch management support team with an annual sales result of $7.3MM (2016) • Responsibilities include sales order and stock inventory management, lead times forecast, special customized tool inquiries and quotations, logistics & transportation management for weekly Air & Ocean shipments • Reviewed and developed distributor/branch contracts including implementation of transfer pricing • Quarterly sales analysis and forecast with report to Head of Overseas Sales and Management
Strategic Projects & Initiatives • Planning, organization and development of Korloy/DINE booth on EMO 2017 exhibition (Hannover, Germany) • Attended manufacturing technology exhibitions AMB2016 (Stuttgart, Germany) and SIMTOS2016 (Seoul), promoting company products and conducting customer acquisition • Organized, coordinated and managed Corporate Education & Strategy Project (2016)
JUPITER CAPITAL PARTNERS GMBH, Munich, Germany (Nov 2012 – Mar 2013) Corporate finance company in the technology sector Intern • Contributed as an analyst to a seven-digit Euro range growth financing deal for Pearlfection GmbH by preparing client presentations, company profiles and transaction documents • Researched and analysed business models and plans in various industries such as vertical content network, digital media and e-commerce for fashion and furniture
CONARGUS EXECUTIVE SEARCH GMBH, Munich, Germany (April 2011 – Aug 2011) Global headhunting company for Automotive, Banking and IT Intern • Evaluated candidates’ qualifications; conducted more than 500 phone and in-house interviews; and provided candidates’ evaluation reports to clients, particularly in the automotive industry • Conceptualized and designed recruiting advertisements for clients |
| Ausbildung | KOREA UNIVERSITY BUSINESS SCHOOL, Seoul, Korea (Aug 2013 –Aug 2014) Master of Business Administration, Global MBA • Specialization in Finance, Marketing and Strategy • International Residence Program at the National University of Singapore
UNIVERSITY OF APPLIED SCIENCES KUFSTEIN, Kufstein, Austria (Oct 2009 – Sep 2012) Bachelor of Arts, International Business and Management • Exchange student at Korea University, Korea (Aug 2011 – June 2012) |
| EDV | SAP, SQL, Tableau, Microsoft Power BI business analytics Generative AI tools, e.g. Microsoft Copilot, Gemini MS Office (Excel, Word, PPT, Access) |
| Kommentar | Overseas Sales, Product Management, Market Intelligence and Strategy Specialist with 10+ years of experience at WILO SE and Korloy Inc., driving business growth across Asia, Europe and the Americas. Expert in market modeling, competitive benchmarking and strategic support for global industrial applications. Strategic thinker with a global mindset and deep cultural adaptability, known for independently tackling complex challenges and delivering creative, data-driven solutions.
On a strategic career break since June 2025 focused on advancing Korean language proficiency and professional development to enhance cross-cultural communication and business effectiveness in the Korean market.
Open to discussing new career opportunities in Korea starting in 2026. |