Marie Antonia von Schönburg, President & CEO of the Korean-German Chamber of Commerce and Industry (KGCCI), recently appeared on Arirang TV’s “K-Culture Dive,” where she shared insights on the growing influence of the Korean Wave (Hallyu) in Germany and its intersection with Korean-German economic cooperation.
She emphasized that cultural resonance can translate into economic synergy, explaining that a deep understanding of each other’s cultures forms the foundation of trust and cooperation between Korean and German companies. She also highlighted the significance of the Asia-Pacific Conference of German Business (APK 2026), which will be held in Seoul this October.
The interview video is available at the link.