The webinar series "Business Practice in Korea" of the Korea Desks IHK Düsseldorf, Region Stuttgart, Frankfurt, Munich and KGCCI offers valuable information on important issues regarding entering the Korean market. This webinar will deal with the topic of e-commerce.

South Korea has one of the highest e-commerce penetration rates in the world. Online sales is one of the largest sales channels in the Korean market and is increasingly replacing traditional sales channels not only in B2C but also in B2B. Popular e-commerce platforms are Coupang, Auction, G-market, 11st and Naver Store. Coupang takes the top spot in Korea. In addition to services such as transportation and travel, food, cosmetics, clothing, electronics, furniture as well as housewares are purchased online. What significance does the e-commerce market have for German suppliers and how may these platforms be utilized? These and other topics will be highlighted in the webinar. The participants receive practical tips and can discuss their own questions after the presentations.

Program*:

4 pm Introduction and welcome remarks
Katrin Lange, Division International, IHK Düsseldorf
Hee-Kyung Choi, Senior Manager Market Entry, KGCCI

4:15 pm Introduction to the Korean e-Commerce market and B2B platform "Trade Korea"
Minwook Jeon, Manager Online Marketing Department, Korea International Trade Association (KITA), Seoul

4:30 pm Online business with Coupang
Brian Lee, Director of Global Sourcing Food, Coupang Seoul

4:45 Uhr Legal aspects regarding e-commerce in Korea (e-contracts in Korea)
Chan-Woo Sung, Senior Foreign Attorney, D'LIGHT Law Group
and Iris Hwang, Associate, D'LIGHT Law Group

5:00 pm Q&A

5:15 pm End of webinar

*Subject to change.


This webinar will be held via MS Teams. The invitation link will sent a few days prior the webinar to the participants.

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